Privacy policy.

1. Information we collect.

We collect information you voluntarily provide when you contact us, request an appointment, complete intake/consent forms, or pay for services, including:

Contact Information: Name, email address, phone number, and mailing address.

Health & Intake Information: Medical history, allergies, skin conditions, and medications relevant to performing cosmetic tattooing or laser procedures safely.

Payment Information: Billing details processed securely through our third-party payment processors (such as Square, Afterpay, or Cherry). We do not store full credit card numbers on our local servers.

Client Photography: Before, during, and after photos taken for clinical documentation, pigment color-matching records, and, only with your explicit written consent, portfolio, or social media or website marketing.

Website Usage Data: Standard cookies and analytics data (such as IP address, browser type, and pages visited) used to improve website functionality.

2. How we use your information.

We use your information strictly to:

• Evaluate your candidacy for permanent makeup or laser services and maintain accurate treatment records.
• Communicate with you regarding appointment availability, pre-care instructions, and aftercare follow-ups.
• Process deposits, payments, and financing requests.
• Comply with local and state health department regulations.

3. Sharing of information.

We never sell, rent, or trade your personal or medical information to third parties. We only share data with trusted service providers necessary to operate our business, such as secure payment processors, digital consent form platforms, and website hosting providers, all of whom are obligated to keep your information confidential.

4. Client photos and marketing consent.

Clinical before-and-after photos are kept strictly confidential in your client file. We will never post your photos on our website, Instagram, TikTok, or other marketing materials unless you have explicitly signed a separate media release consent form.

5. Data security and retention.

We implement reasonable administrative, physical, and electronic safeguards to protect your personal and health records from unauthorized access. Client intake and consent forms are retained in accordance with Michigan health and business recordkeeping standards.

6. Your privacy rights.

You may request to review, update, or correct your contact information, or withdraw your consent for marketing communications or future photo use at any time by contacting us directly.

7. Changes to this policy.

We reserve the right to update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.